The line between TV and online video has become blurred. People watch broadcast channels, streaming services, video platforms and social feeds, often…
ahmed elcheikh
Company growth with strategy
Media planning involves many decisions, and it is easy for small errors to creep in. Most of them are not dramatic. They…
Filming on location can give your video a sense of place that a studio cannot match. It also brings more things that…
Video made for a website or TV does not always work in a social feed. People scroll quickly, often on a small…
Accessible video is simply better video. Subtitles, clear visuals and thoughtful design help people with hearing or sight loss, people watching in…
Video can be one of the more expensive parts of a marketing plan. But a bigger budget does not always mean a…
A single production day can give you far more than one video. With the right planning, the same shoot can supply social…
Many social media strategies are long documents that nobody opens after launch week. A strategy is only useful if the team can…
If you have ever stared at a blank calendar wondering what to post, content pillars can help. They are a small set…
A content calendar should make life easier, not create another job. Many small teams build ambitious plans in January and abandon them…