Reach and frequency are two of the most important ideas in media planning. They sound technical, but they answer simple questions. How…
Media planning
Company growth with strategy
Deciding when to advertise is just as important as deciding where. The same budget can be spread evenly across a year, concentrated…
A strong media plan starts with a strong brief. When the brief is vague, the plan becomes a list of channels rather…
Out-of-home advertising covers everything from roadside billboards and bus shelters to screens in stations and shopping centres. It is one of the…
Print is often left out of modern media plans, sometimes without much thought. It is true that many readers now spend more…
Radio is a companion medium. People listen while they drive, cook, work or relax. That makes it a powerful way to reach…
The price on a rate card is rarely the end of the conversation. Media owners want to fill their inventory with good…
When a campaign ends, the team is often already busy with the next one. But skipping the review means losing the most…
The line between TV and online video has become blurred. People watch broadcast channels, streaming services, video platforms and social feeds, often…
Media planning involves many decisions, and it is easy for small errors to creep in. Most of them are not dramatic. They…