A good brief is short. Start with the business problem, then the audience, the single thing you want people to think or…
ahmed elcheikh
Company growth with strategy
Performance campaigns harvest demand that already exists. Brand work creates the demand you will harvest next year.Plan both from the start, measure…
What should visitors do? Which pages already work? What does the data say about mobile users? Who will keep the content fresh?…
Weekly: a short check on spend and delivery. Monthly: results against goals and what you will change. Quarterly: the bigger picture and…
Useful beats clever. Checklists, how-tos, before-and-afters and honest behind-the-scenes posts get saved and shared.Plan a mix, post consistently and read the comments…
Share the goal and agenda in advance, invite the people who can decide, and timebox every exercise.End with owners and dates for…
A positioning statement is a short internal sentence that explains who you serve, what you offer and why you are the better…
Before you change a logo, a website or a strapline, it pays to understand what you already have. A brand audit is…
As organisations grow, they often add new products, services or sub-brands. Before long, a simple identity becomes a crowded family of names…
Naming a product or service feels like it should be quick. In practice it is one of the hardest creative tasks a…