A slow website frustrates visitors and can undermine even the best campaign. People expect pages to load quickly, especially on mobile. You do not need to be a developer to make a difference. Many common speed problems come from marketing decisions, which means marketers can help fix them.
Common causes of slow pages
- Large images: photos uploaded straight from a camera or design tool are often far bigger than needed.
- Too many scripts: tracking tags, chat widgets and pop-ups each add extra loading work.
- Heavy video: autoplaying background videos can be slow, especially on mobile connections.
- Unused plugins: old tools that nobody uses may still load on every page.
- Custom fonts: several font families and weights can add delay.
Practical steps you can take
- Resize and compress images before uploading. Use modern formats where your site supports them.
- Audit your tags. List every tracking script and remove any that are no longer used.
- Question every widget. Ask whether each pop-up, slider or chat tool earns its place.
- Limit fonts. Stick to one or two families and only the weights you need.
- Host video thoughtfully. Use a lightweight preview image and load the video only when someone presses play.
How to check your speed
Free tools can test your pages and highlight the biggest issues. Test on mobile as well as desktop, and check key pages such as the home page, landing pages and checkout. Results vary from test to test, so look for patterns rather than single scores.
Work with your developers
Some improvements, like caching or server settings, need technical help. Share your findings with your web team and agree priorities together. Make speed part of your launch checklist, not an afterthought.
A faster site makes every campaign work harder. If you would like help reviewing your website’s speed, the Northpeak team is ready to talk.
