Accessibility means making websites that everyone can use, including people with visual, hearing, motor or cognitive disabilities. It is not only a job for developers. Marketers write content, choose images and approve designs, so many everyday decisions affect how accessible a site is.
Why it matters
An accessible website reaches more people and is often easier for everyone to use. Clear structure, readable text and good contrast help people on small screens, in bright sunlight or in a hurry. In many places, accessibility is also a legal expectation, so it is worth getting advice on the standards that apply to you.
Quick wins for content
- Use real headings. Structure pages with proper heading levels, not just bold text, so screen reader users can navigate.
- Write meaningful link text. Say where a link goes. Avoid vague phrases like click here.
- Add alt text to images. Describe the purpose of the image in a short phrase. Decorative images can have empty alt text.
- Keep language plain. Short sentences and familiar words help everyone.
- Caption your videos. Provide captions and, where helpful, transcripts.
Quick wins for design
- Check colour contrast. Text should stand out clearly from its background. Free contrast checkers can help.
- Do not rely on colour alone. Use labels or icons as well as colour to show errors or status.
- Make buttons easy to tap. Give interactive elements enough size and space.
- Keep focus visible. People using a keyboard need to see where they are on the page.
Test simply
Try navigating a page using only your keyboard. Zoom in on the browser and check that nothing breaks. Use a free automated checker to catch common issues, then review the results with a developer. Automated tools cannot find everything, so involve real users where you can.
Accessibility is an ongoing habit, not a one-off project. If you want help reviewing your website with accessibility in mind, talk to the Northpeak team.
