Accessible video is simply better video. Subtitles, clear visuals and thoughtful design help people with hearing or sight loss, people watching in a second language and anyone watching on a noisy train or in a quiet office. Building accessibility into your process from the start is easier than adding it at the end.
Captions and subtitles
Captions show spoken words and important sounds on screen. They help people who are deaf or hard of hearing, and they help anyone watching without sound.
- Check automatic captions carefully, as they often contain errors.
- Include speaker names when it is not clear who is talking.
- Describe important sounds, such as music or a doorbell, when they matter to the story.
- Keep lines short and timed so they are easy to read.
- Use a clear font with good contrast against the background.
Where to place text
Different platforms place buttons and interface elements in different areas of the screen. Keep captions and key on-screen text within a safe area so they are not covered. Avoid placing text over busy backgrounds.
Think about people who cannot see the screen
If important information only appears visually, some viewers will miss it. Try to say key points aloud as well as showing them. For videos where visuals carry much of the meaning, consider providing an audio-described version or a text description alongside the video.
Design choices that help
Avoid rapid flashing effects, which can be harmful for some people. Use colour contrast that is easy to see. Give text enough time on screen to be read comfortably. Keep the pace of the edit reasonable when the message is complex.
Plan it into the workflow
Accessibility works best when it is part of the brief, the script and the edit, not a final step. Allow time and budget for accurate captions and any other versions you need. If accessibility requirements apply to your organisation, check them with a qualified adviser.
Accessible video reaches more people and shows that you care about your audience. If you would like help making your videos more inclusive, the Northpeak team would be happy to talk.
